Portfolio Marketing Manager

Portfolio Marketing Manager

 

DionyMed Brands, a vertically-integrated, multi-state cannabis platform, has an opening for a Portfolio Marketing Manager within our Marketing group. This person filling this role will play a key role in our success, as the fast-changing cannabis industry evolves and new consumers enter the market.

The portfolio marketing manager will manage relationships with current and prospective portfolio brands.  You will interact with many cross-functional teams at a high level, developing an onboarding process and evaluating fit for top-tier brands within our portfolio.  Your focus will be enabling a smooth integration for brands into the portfolio working with partners to maximize brand assets and coordinate training and promotion timelines with retail sales. The ideal candidate for this role will create meaningful working relationships with key stakeholders and be able to adapt and evolve as quickly as the cannabis market does.  You should have an in-depth knowledge of the cannabis market.  This role is based in Oakland.

Job Duties and Responsibilities

  • Create and implement portfolio onboarding process
  • Identify, develop, manage, and support portfolio brand support strategy
  • Track portfolio marketing campaigns and determine the most successful ones
  • Prepare and present reports on campaign success and deliverables
  • Work closely with the sales team
  • Work closely with business development team
  • Coordinate event partnerships with portfolio clients
  • Engage with sales on a regular basis to plan in-territory marketing activities and optimize the impact of campaigns

Skills and Qualifications

  • 5+ years experience and a proven track record developing and executing effective marketing plans
  • Understanding of traditional and emerging marketing channels
  • In-depth knowledge of email marketing and digital marketing programs
  • Work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives
  • BA/BS bachelor’s degree required

Salary Range: $75-85K Plus Benefits

Please apply by emailing a cover letter and resume directly to colby.huling@dionymed.com