Sr. D2C Marketing Manager

DionyMed Brands, a vertically-integrated, multi-state cannabis platform, has an opening for an energetic, experienced Sr. D2C Marketing Manager within our Marketing group. We are a fast-growing, innovative brands company with an industry-changing direct-to-consumer delivery platform designed to drive massive consumer demand. We’re looking for a Sr. Manager to join the team that is responsible for driving customer acquisition and retention strategies for our cannabis delivery service, scaling the  platform state-wide and nationally.

 

The successful Sr. D2C Marketing Manager will

  • Work closely with our VP Direct to Consumer Marketing and team to set strategy, create plans, execute, analyze and optimize all direct to consumer delivery programs
  • Drive customer acquisition, retention and lifetime value in multiple markets
  • Define and benchmark success KPIs as well as reporting requirements based on overall marketing goals and objectives.
  • Define/refine segmentation and test and learn strategies both within and across multiple digital engagement channels
  • Manage agencies creating break-through marketing campaigns; manage cross-functional internal teams to optimize customer experience
  • Curate and optimize product portfolios
  • Work closely with Analytics and Data platform teams to define data tracking requirements, develop revenue forecasts, identify and minimize CAC
  • Work among high-performance engineers, designers and marketers in a fast-paced, rapidly growing organization

Our Ideal Candidate is:

  • Comfortable with data: You get the data you need and can turn it into an insightful story. You know how to leverage data to make decisions and drive growth
  • A lead generation expert: You can devise highly effective programs to generate qualified leads for your product. You’re extremely creative and can rapidly execute on your ideas
  • Creative: understanding the customer’s journey, what they want, and how to get it to them in a unique, ownable, relevant way
  • A leader: proven ability to lead and collaborate with cross-functional teams
  • Flexible: you’re an energetic multitasker who is comfortable switching from strategy to tactics on a daily basis, with pivoting frequently, and working within a start-up environment
  • Has a Bachelor’s Degree in Business, Marketing, or related field
  • Must be available to work in our office in Oakland, CA

 

DionyMed offers Medical, Dental, Vision insurance as well as a 401(K) program and discretionary time off.

Please apply by emailing a cover letter and resume directly to michelle.sitton@dionymed.com